blind testing

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English-Russian perfumery & beauty care dictionary. 2014.

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  • blind testing — /blaɪnd testɪŋ/ noun the practice of testing a product on consumers without telling them what brand it is …   Marketing dictionary in english

  • blind testing — A marketing research technique in which unidentified products are tested by consumers in order to determine their preference. It is often used to test a new product against an established product, especially one with a strong market position …   Big dictionary of business and management

  • Blind experiment — A blind or blinded experiment is a scientific experiment where some of the people involved are prevented from knowing certain information that might lead to conscious or subconscious bias on their part, invalidating the results. For example, when …   Wikipedia

  • Blind faith (computer science) — In computer programming blind faith (also known as blind programming or blind coding) is a situation whereby a programmer develops a solution or fixes a computer bug and deploys it without ever testing his creation. The programmer in this… …   Wikipedia

  • Blind taste test — In marketing, a blind taste test is often used as a tool for companies to compare their brand to another brand. For example, the Pepsi Challenge is a famous taste test that has been run by Pepsi since 1975 as a method to show their superiority to …   Wikipedia

  • blind map — noun A map with political boundaries and major geographical features shown, but without names. Sometimes used for testing or training purposes …   Wiktionary

  • Audio equipment testing — is done to provide consumers with an idea of what they are looking for and to make the process of equipment selection easier. The results are published in specialty electronics magazines, online, and in other media. Many people involved in the… …   Wikipedia

  • Animal testing — A white Wistar lab rat Description Around 50–100 million vertebrate animals are used in experiments annually. Subjects Animal testing, scien …   Wikipedia

  • Animal testing on non-human primates — Image taken inside Covance Experiments involving non human primates (NHPs) include toxicity testing for medical and non medical substances; studies of infectious disease, such as HIV and hepatitis; neurological studies; behavior and cognition;… …   Wikipedia

  • Seattle Lighthouse for the Blind — The Lighthouse for the Blind Inc. in Seattle is a non profit organization that provides employment, support, and training opportunities for individuals who are blind, Deaf Blind, and blind with other disabilities. The Lighthouse is a… …   Wikipedia

  • Four Blind Mice (novel) — Four Blind Mice is the eighth book featuring the Washington DC homicide detective and forensic psychiatrist Alex Cross written by James Patterson.Plot summaryThe book begins with the district attorney of Cumberland County, North Carolina, Marc… …   Wikipedia


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